I heard this on the radio this morning, and, being a follower of Ben Goldacre's blog, I was fairly confident that he wouldn't make an unsubstantiated claim on national radio. He was commenting on the detox industry, which booms at this time of year, and he commented directly on the claims made a company's website. The MD of the company was his co-interviewee, and she denied that the content he quoted was from her comany's website (it was).
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