How to make a Skoda disappear

I spotted this on our local bit of the BBC website. Clearly, the illusion can only work from one viewpoint, but this really is a clever piece of work. It reminds me of the graphics they put on the grass at sport events. When you look from any other angle apart from the intended camera angle, they are nonsense, but when you see them on the TV they look like they're standing up! Very clever.